Our experts have decades of combined experience in the diamond industry. We’ve traveled the world conducting in-store secret shopper reviews so you walk away with the best diamond for your budget. Read below our unbiased and free advice on top diamond retailers. Michael Fried, our chief diamond pro, has written these reviews himself after personally visiting each retailer.
We are a team of diamond experts who will teach you to identify scams and avoid spending money on features you can't see. Tell us as much information as possible to help us help you (ie, budget, preferences, etc)
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