Our experts have decades of combined experience in the diamond industry. We’ve traveled the world conducting in-store secret shopper reviews so you walk away with the best diamond for your budget. Read below our unbiased and free advice on top diamond retailers.
Brand History Russian-born Barry Verragio started as an apprentice to a master jeweler and embarked upon his career out of a desire to create something beautiful “from nothing”. After graduating from the Fashion Institute of Technology in New York City, he spent twenty years designing fine jewelry for some of the world’s most renowned jewelry …Read More
The History When your jewelry design studio hails from the star-studded streets of Hollywood, CA, it’s only natural that your pieces resonate with the fashion culture of the area. Say hello to Danhov. Since its start in 1984, under the careful attention of its founder, Jack Hovsepian, Danhov has been making a name for itself …Read More
Michael FriedSeptember 20, 2016Brilliant EarthOverall Score:2.33Price:1Selection:3Customer Service:3ProsThey offer a wide range of options of diamond sources(note: we never ordered from them, so Customer Service score is just an average placeholder score)ConsDiamond traceability called into questionVery expensiveDon't sell CanadaMark Canadian diamondsOther Recommended RetailersJames AllenBottom Line Recommendation To be completely honest and up front, we set out to …Read More
Bottom Line The Antwerp diamond exchange is a terrible place to buy diamonds. You would need to navigate a minefield of disreputable and unethical business practices to avoid getting scammed. Even if you manage to avoid all the scams, they aren’t offering good service or good value. Its sad to see a whole industry die …Read More
The History: Gübelin is the oldest jeweler we have secret shopped to date. Their storied history goes back to 1854 when the first House of Gübelin watchmaker shop was opened in Lucerne. In the 1920s, Gübelin expanded to jewelry as well as watches. To this day, it is still a family owned and operated company. …Read More
Michael FriedNovember 25, 2016Kay JewelersOverall Score:1.33Price:1Selection:2Customer Service:1ProsNothingConsTerrible qualityInflated pricesPoor serviceOther Recommended RetailersBlue NileBottom Line Kay Jewelers offers incredibly poor quality and even worse value. As I was updating this review, a reader asked me about this ring from Kay. I was stunned and thought this would be a perfect example to highlight what you get …Read More
The History Leicht Jeweliere had its start fifty years ago in Pforzheim. A family run business, it has been run for the last 25 years by Geog H. Leicht and his wife, Silke. They now have nine locations around Germany. The Experience: I’ve been to modern, laid back stores, and old-fashioned elegant stores. This was, …Read More
Mike FriedNovember 26, 2016ZalesOverall Score:1Price:1Selection:1.5Customer Service:0.5ProsNoneConsPoor qualityBad serviceOverpricedOther Recommended RetailersBlue NileThe History Zales was founded in 1924 by brothers William and Morris Zales in Wichita Falls, Texas. The original store sold small appliances, cookware, cameras and, of course, jewelry. Zales expanded into twelve separate locations in the late 1930s. In the 1950s, they began a …Read More
Mike FriedNovember 26, 2016Ben BridgeOverall Score:1.83Price:1.5Selection:2.5Customer Service:1.5ProsNoneConsHigh PricesSubpar qualityOther Recommended RetailersJames Allen Background Ben Bridge is one of the oldest and established diamond jewelry mall chains in America. Their history began almost one hundred years ago with a shop in Seattle and they positioned themselves as a pioneer in the mall retail experience with their …Read More
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