Diamond Reviews

Our experts have decades of combined experience in the diamond industry. We’ve traveled the world conducting in-store secret shopper reviews so you walk away with the best diamond for your budget. Read below our unbiased and free advice on top diamond retailers.

James Allen Reviews

Michael FriedNovember 26, 2016James AllenVisit SiteOverall Score:4.67Price:4.5Selection:4.5Customer Service:5ProsSuper high quality images for every diamond in inventoryBest in class customer serviceBest in class packagingConsSelection of non-engagement/wedding jewelry is extremely limitedBottom Line: James Allen is the best place to buy diamonds, period. Before you shop for your ring, check out their Inspiration Gallery for real images of rings people …

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Robbins Bros Reviews

Michael FriedNovember 26, 2016Robbins BrothersOverall Score:2.83Price:1.5Selection:3Customer Service:4ProsExcellent customer serviceNice store experienceConsLow quality diamondsOverpricedOther Recommended RetailersJames Allen Robbins Brothers has a long, storied history on the west coast of the US. They have expanded successfully in Texas and had a brief, unsuccessful, foray into the Chicago market. They have also re-entered the Seattle market and opened …

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Gassan Diamonds Review

The History Gassan Diamonds was founded in October 1945 by Samuel Gassan. Back then the company concentrated primarily on cutting diamonds and importing and exporting both rough and polished diamonds,gems and jewels. By 1960, Gassan moved to a larger factory. It was at this location that Gassan first developed into a “tourist attraction”. Tourists came …

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Kay Jewelers Reviews

Michael FriedNovember 25, 2016Kay JewelersOverall Score:1.33Price:1Selection:2Customer Service:1ProsNothingConsTerrible qualityInflated pricesPoor serviceOther Recommended RetailersBlue NileJames AllenBottom Line Kay Jewelers offers incredibly poor quality and even worse value. As I was updating this review, a reader asked me about this ring from Kay. I was stunned and thought this would be a perfect example to highlight what you …

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Ben Bridge Reviews

Mike FriedNovember 26, 2016Ben BridgeOverall Score:1.83Price:1.5Selection:2.5Customer Service:1.5ProsNoneConsHigh PricesSubpar qualityOther Recommended RetailersJames Allen Background Ben Bridge is one of the oldest and established diamond jewelry mall chains in America. Their history began almost one hundred years ago with a shop in Seattle and they positioned themselves as a pioneer in the mall retail experience with their …

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Holloway Cut Adviser Review

Bottom Line The Holloway Cut Adviser calculator (HCA for the rest of this article) is a well developed tool in judging cut quality. That said, we are not big fans of it. It’s not that it’s inaccurate (I may have minor disagreements with that), but that it is poorly used. For the majority of our …

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Zales Reviews

Mike FriedNovember 26, 2016ZalesOverall Score:1Price:1Selection:1.5Customer Service:0.5ProsNoneConsPoor qualityBad serviceOverpricedOther Recommended RetailersBlue NileJames AllenThe History Zales was founded in 1924 by brothers William and Morris Zales in Wichita Falls, Texas.  The original store sold small appliances, cookware, cameras and, of course, jewelry. Zales expanded into twelve separate locations in the late 1930s.  In the 1950s, they began …

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Helzberg Reviews

Michael FriedNovember 26, 2016Helzberg DiamondsOverall Score:1.33Price:1Selection:2Customer Service:1ProsSome nice diamondsConsTerrible customer serviceWay overpricedOther Recommended RetailersBrian Gavin DiamondsJames AllenBottom Line Recommendation Helzberg has one category of diamond that is admittedly a beautiful product – the Masterpiece Collection. The only problem is that you can get the same quality diamond from one of several online diamond vendors (ie, …

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Buying Diamonds on eBay

Mike FriedMarch 14, 2017EbayOverall Score:1.83Price:3Selection:1.5Customer Service:1ProsOccasional decent findConsTerribly functionality of sitePoor selectionUnimpressive pricesOther Recommended RetailersBlue NileJames AllenBottom line eBay has commonly been heralded as the place to go when you’re looking to save some money on a used item. While there might be some merit to this if you’re looking for a bike or an …

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