Latest Posts

Diamond Fluorescence

Ask a Diamond Pro: How Big of a Deal is Fluorescence?

January 18, 2022 | 8:00am

Occasionally, we’re contacted by readers who’ve found a diamond that looks great, but has one small problem that’s making them feel concerned. For example, a reader recently contacted us and said that they were worried about a diamond with strong blue fluorescence. Our answer was that strong fluorescence often gives a diamond a hazy appearance, …

Valentines day jewelry

18 Remarkable Valentine’s Day Gifts Under $1,000

January 13, 2022 | 8:00am

When February 14th rolls around, ensure you have a gift that’s extraordinary — one that will dazzle your partner and express how much they mean to you. Luckily, there are plenty of diamond gifts and jewelry ideas under $1,000 that are beautiful and high-quality. From pendants to eternity rings, here we share the best Valentine’s …

Brand Name Engagement Ring

Ask a Diamond Pro: Why Brand Names Rarely Offer Good Value

January 11, 2022 | 8:00am

We’re often contacted by readers interested in engagement rings and other jewelry from luxury brands, such as Tiffany & Co. Many are curious about whether it’s possible to build an identical ring — or at least similar — without the usual luxury brand price tag. The short answer is that it’s very possible and offers …

Engagement Ring Buying online

Ask a Diamond Pro: Buying Online vs. Buying in a Store

January 4, 2022 | 8:00am

One of the most common questions we get from our readers is whether it’s better to shop for a diamond locally or online. The simple answer is that we almost always recommend purchasing a diamond online, for several reasons that we’ve detailed below. A few years ago, a reader contacted us with the following questions: …

Ask your diamond purchase question here

We are a team of diamond experts who will teach you to identify scams and avoid spending money on features you can't see. Tell us as much information as possible to help us help you (ie, budget, preferences, etc)

  • Hidden
  • This field is for validation purposes and should be left unchanged.


DISCLAIMER: We don't use your email for marketing. Period.

Please enter your email address to receive your personal one-time use unique coupon code:

Here is your coupon code: GFDSF3GF