Latest Posts

Diamond Fluorescence

Ask a Diamond Pro: How Big of a Deal is Fluorescence?

January 18, 2022 | 8:00am

Occasionally, we’re contacted by readers who’ve found a diamond that looks great, but has one small problem that’s making them feel concerned. For example, a reader recently contacted us and said that they were worried about a diamond with strong blue fluorescence. Our answer was that strong fluorescence often gives a diamond a hazy appearance, …

Valentines day jewelry

18 Remarkable Valentine’s Day Gifts Under $1,000

January 13, 2022 | 8:00am

When February 14th rolls around, ensure you have a gift that’s extraordinary — one that will dazzle your partner and express how much they mean to you. Luckily, there are plenty of diamond gifts and jewelry ideas under $1,000 that are beautiful and high-quality. From pendants to eternity rings, here we share the best Valentine’s …

Brand Name Engagement Ring

Ask a Diamond Pro: Why Brand Names Rarely Offer Good Value

January 11, 2022 | 8:00am

We’re often contacted by readers interested in engagement rings and other jewelry from luxury brands, such as Tiffany & Co. Many are curious about whether it’s possible to build an identical ring — or at least similar — without the usual luxury brand price tag. The short answer is that it’s very possible and offers …

Engagement Ring Buying online

Ask a Diamond Pro: Buying Online vs. Buying in a Store

January 4, 2022 | 8:00am

One of the most common questions we get from our readers is whether it’s better to shop for a diamond locally or online. The simple answer is that we almost always recommend purchasing a diamond online, for several reasons that we’ve detailed below. A few years ago, a reader contacted us with the following questions: …

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