The Diamond Pro

Media Mentions

We're always available to give an authoritative quote about diamonds in general, jewelry trends, or engagement rings (trends, prices, etc.).

Likewise, we are available to offer commentary about celebrity engagement rings (see examples below).

If you're a journalist, please don't hesitate to reach out to us!

Company News

The Diamond Pro launches the first artificial intelligence diamond buying tool to let consumers ‘see’ true diamond quality online before making a purchase. Read the official announcement, or, access the media kit.


NY Times

But Ira Weissman, the founder of the consumer education website Truth About Diamonds, says that couples today are more reluctant to spend that kind of money on an engagement ring.

“This generation, more than any in the past, knows what De Beers is all about, so to have them tell you that you need to spend two months’ salary to buy one is crazy,” he said.

Mr. Weissman, a former diamond salesman, answers thousands of reader emails and has seen a 50 percent increase in questions related to hand-me-down gems.

Click here to see the story


People

“There is no way for anyone to put a value on the whole ring,” Michael Fried, the CEO of Diamond Pro, a company that helps find quality and affordable diamonds, said in an email. “Having diamonds from the royal collection that Princess Diana wore makes the ring priceless.”

Click here to see the story


Us Weekly

According to The Diamond Pro Opens a New Window. CEO Mike Fried, the eternity band is likely 1.5 to 2 carats based on thickness. “The one aspect that is noticeable is its delicate nature,” he told Stylish. “It appears to blend in perfectly with the engagement ring setting.”

Us Weekly Logo

Click here to see the story


E News

Ira Weissman, founder of The Diamond Pro, explained, “This approximately 20 carat emerald cut diamond is exquisitely cut and of superb quality. When you have an extremely rare and timelessly breathtaking stone such as this one, the goal of the ring should be to show off the rock naturally with as little embellishment as possible – the perfect compliment to the ageless enduring beauty of J.Lo. The ring is worth approximately $5 million dollars.”

Click here to see the story


Cosmopolitan

According to Ira Weissman, founder of The Diamond Pro, this shot of the ring itself is pretty sus. “Nothing is a sure thing without seeing the ring(s) up close, but everything about this little clip says ‘fake.’”

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VentureBeat

“Our team of diamond experts trained Ringo by having the tool review photographs of tens of thousands of diamonds,” said Ira Weissman, founder of the Diamond Pro. “Now shoppers know they can rely on unbiased, sophisticated AI to bring them the best options available.”

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Time

And to Mike Fried, the CEO of Diamond Pro, a company that helps people find the best diamonds for their money, the ring could be worth more than double that. Freed estimated it has a 5-carat diamond and is worth $150,000 — or “exponentially” more, depending on what brand and what level of quality Jonas chose for the ring.

Click here to see the story


The Next Web

To make sense of the evidence we had gathered, we sought out another diamond expert, Michael Fried. Fried is an industry veteran, and current researcher that performs his own independent investigations of companies like Brilliant Earth.

Click here to see the story

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