Media Mentions

We're always available to give an authoritative quote about diamonds in general, jewelry trends, or engagement rings (trends, prices, etc.).

Likewise, we are available to offer commentary about celebrity engagement rings (see examples below).

If you're a journalist, please don't hesitate to reach out to us!

Company News

The Diamond Pro launches the first artificial intelligence diamond buying tool to let consumers ‘see’ true diamond quality online before making a purchase. Read the official announcement, or, access the media kit.

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  Michael Fried, CEO of The Diamond Pro, agreed that the ring could be valued at $40,000.
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  Another early standout for 2021 is Victoria’s Secret model Kelly Gale. On January 17, the Swedish-Australian beauty announced her engagement to actor Joel Kinnaman. In a series of pictures, the Sports Illustrated Swimsuit star showcased her engagement ring. CEO of The Diamond Pro, Mike Fried, tells Us that the simple 3-carat diamond is either a round or oval cut. Set an understated baguette, he estimates that the cost is around $100,000. Talk about a forever diamond!
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  But Ira Weissman, the founder of the consumer education website Truth About Diamonds, says that couples today are more reluctant to spend that kind of money on an engagement ring. “This generation, more than any in the past, knows what De Beers is all about, so to have them tell you that you need to spend two months’ salary to buy one is crazy,” he said. Mr. Weissman, a former diamond salesman, answers thousands of reader emails and has seen a 50 percent increase in questions related to hand-me-down gems.
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  “There is no way for anyone to put a value on the whole ring,” Michael Fried, the CEO of Diamond Pro, a company that helps find quality and affordable diamonds, said in an email. “Having diamonds from the royal collection that Princess Diana wore makes the ring priceless.”
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  HELLO! has obtained a ring valuation from Mike Fried, CEO of The Diamond Pro, and the special piece has an estimated cost of at least $100,000, and you could pick up a shiny new Jag for that sum. Diamond expert Mike said: “Aaron Rodgers chose a gorgeous, timeless engagement ring for Shailene Woodley with an approximate three carat round-cut diamond that has an estimated value of $100k or more. The beautiful ring will stand the test of time and is a showcase of the love they share.”
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  According to Ira Weissman, founder of the consumer education website The Diamond Pro who worked in the diamond business for six years, Hoda’s ring appears to be a five-carat Asscher cut diamond set in a blue sapphire halo. “This combination of the icy white of diamonds with the cool blue of sapphires is reminiscent of Princess Diana’s ring that was passed on to Kate Middleton, which also showcased this classic combination,” Ira tells GoodHousekeeping.com. “A ring of this impeccable quality could easily retail for over $250,000.”
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  According to Ira Weissman, founder of The Diamond Pro, this shot of the ring itself is pretty sus. “Nothing is a sure thing without seeing the ring(s) up close, but everything about this little clip says ‘fake.’”
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  Michael Fried, the CEO of The Diamond Pro, also told E! News: “That piece of jewelry probably cost more than half a million dollars.”
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  Mike Fried, CEO of The Diamond Pro, told Page Six Style that “the thin elegant band allows her diamond to take center stage.” He estimated the center stone to be between 1 and 1.5 carats, and worth up to $15,000 depending on its quality.