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House of Hung

By Mike Fried,
Overall Score:3.53.5 Rating3.5 Rating
House of Hung
Price:44 Rating4 Rating Selection:2.52.5 Rating2.5 Rating Customer Service: 44 Rating4 Rating

Bottom Line Recommendation

House of Hung is one of the better retailers we’ve been to while secret shopping. All of the diamonds were GIA or AGS certified and the salespeople were knowledgeable. As you will see below, you can save up to 30% by purchasing by purchasing a similar engagement ring from Blue Nile (with diamonds that have the same quality). While we don’t think it’s worth paying that premium at House of Hung, their products are reasonably priced.

The History

House of Hung was founded in 1973 as a family business. As one of the first jewellery stores in Singapore, the first store was located in Tanglin Shopping Centre, along the Orchard road shopping district. In the beginning, the company offered electronic goods and jewellery products. In 1975, a decision was made to specialise in finer jewelleries and an in-house team of skilled craftsmen. They provided customization services with traditional hand-sketched drawings. In that same year, the store was relocated to Far East Shopping Centre and was the largest jewellery store in Singapore. Over the years, they established themselves to be one of Singapore’s largest diamond wholesalers and manufacturers. Till date, it still operates in the same location and offers an extensive range of gemstones and jewellery products.

The Experience

Outside JannPaul
Outside House of Hung

Our first stop in Singapore was, coincidentally, our best stop in Singapore. We started our day by visiting The House of Hung. Walking in felt like I was walking in to a large American retailer. There were rows and rows of showcases, mostly dedicated to engagement rings.

We wandered around for a few minutes with the sales people keeping an eye out for us, but also letting us peruse the inventory on our own. When we slowed down on our own, Ranjit was there to help us out.

We had a fantastic time with Ranjit. He was very knowledgeable when it comes to diamonds and he took the time to explain many different aspects of the diamond that we should pay attention to. He wasn’t pushy at all. Too often you get the feeling that the salesperson is trying to sell something they want to get rid of. That was not the case here. Ranjit made us feel like he was trying to find exactly what fits us.

To help you with the diamond buying process we lean on our expertise and experience. The author of this article, our CEO, Mike Fried has over 20 years of experience in the diamond industry. Mike started from the bottom, sorting and evaluating hundreds of thousands of diamonds to learn every facet (pun intended) of diamond quality and value. Mike followed that up by spending years buying and selling diamonds on the wholesale market as well as selling tens of millions of dollars worth of diamonds to diamond retailers.

The Product

We looked at a few diamonds while we were there. The first one was the worst of the bunch. It was a 1.02ct F color, VS1 clarity round diamond. While the cut was ok (the table was too big for our tastes), the big problem was the strong blue fluorescence. The diamond had a noticeable milky look to it which sapped the diamond of its brilliance. Fluorescence was the only issue we kept having while shopping here. The diamond was mounted in a twisted pave 0.15ctw setting and the total price was SG$15,000.

The second diamond we saw had medium fluorescence, meaning it displayed visible light when it was exposed to UV rays. While we don’t recommend that for G+ diamonds, it’s not as bad as a strong blue diamond. Check out our article on fluorescence in diamonds for more information. The second diamond was a 1.40ct G color, VS1 clarity round cut set in a pave setting for SG$19,500.

Deal Alert: Get 30% off lab-grown diamonds during a limited time sale at James Allen.

The Value

Let’s start with the first diamond (the 1.02 F color VS1 round with strong blue fluorescence for SG$15,000). Here is a similar 1.00ct F color, VS1 clarity round diamond from Blue Nile for SG$ 9,257. If you add it to this engagement ring, the total price is SG$10,537 (that is including all taxes). The settings aren’t identical (different styles), but we are using this to compare the value. That is 30% less than the virtually identical diamond from House of Hung.

Another way to look at it is what could we buy for that SG$15,000. Here is an absolutely stunning 1.20ct F color, VS1 clarity round diamond from Blue Nile with no fluorescence for SG$13,719. You would get a superior quality diamond that is 20% larger and still save almost 10%.

Now let’s move onto the 1.40 ct G color, VS1 clarity round diamond for SG$19,500. Here is a similar 1.41 ct round cut, G color, VS1 clarity diamond from Blue Nile for SG$13,678. If you add the diamond to this setting, the total price is SG$14,998. That is a savings of 21%.

In Conclusion

As I’ve covered before, you’ll almost always pay more to buy loose diamonds and other jewelry from a physical retailer than from an online diamond vendor. House of Hung is no exception to this, with prices that were about 21 to 30% more expensive than Blue Nile or James Allen.

With this said, the value for money offered by House of Hung was better than many of the other jewelry retailers we visited in Singapore. Overall, we felt that their products were quite reasonably priced for a retail jewelry business.

From a service perspective, House of Hung gets a great score. The store we visited had a variety of engagement rings on display and a feeling similar to an American retailer, with friendly, knowledgeable and non-pushy staff.

Final Thoughts

The diamonds we saw at House of Hung were all GIA or AGS certified, which is a very good sign. The two diamonds we looked at had some fluorescence issues, although the second wasn’t as bad as the first.

Overall, while we don’t think it’s worth paying the 20/30% extra at House of Hung compared to what you’d pay for a similar diamond from Blue Nile, the friendly, knowledgeable staff and legit certification make this worth considering if you prefer to shop offline.

James Allen James Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler's loupe. They have the largest exclusive loose diamond inventory online and fantastic prices. They also have the nicest collection of lab-created diamonds online.
What we love about them:
  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging
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Blue Nile Blue Nile is the largest and most well-known internet jewelry seller. They have a very large exclusive online inventory. Their high-quality images are catching up to James Allens' and their prices are amazing. 
What we love about them:
  • No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisal
  • One free resizing within the first year of purchase
  • High quality images of about half of their diamonds
  • 24/7 Customer Service
  • 100% credit towards future upgrades (must be at least double in value)
  • Best in class fulfillment
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About the author

Mike Fried Mike Fried Mike Fried has over 25 years experience in the diamond industry working with Leo Schachter Diamonds, Moshe Namdar Diamonds, and joining The Diamond Pro in 2007. He is recognized as an industry expert and has been quoted in publications such as Us, People, Page Six, The Next Web and more.

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