We are reader-supported. Buying through any red colored link on our site may earn us commissions. Learn More.

Mike Fried

By Mike Fried,

Hey there! My name is Mike Fried, the CEO of The Diamond Pro. I was born and raised in New York City. While I am a New Yorker at heart, I have lived all over the world. I’m currently living in Brno, Czech Republic. I have 20+ years of experience. The first ten years I worked my way up the ladder for one of the largest diamond manufacturers in the world. For the last ten years I have been educating diamond consumers and helping people avoid all the rocks and shoals as they navigate their way to the perfect engagement ring.

My Diamond Industry Experience

My journey in the diamond industry began 25 years ago. While still in university, I started to work part time at Leo Schachter Diamonds in NYC. At the time, they were one of the world’s largest diamond manufacturers.

Mike Fried while working at Leo Schachter Diamonds
To help you with the diamond buying process we lean on our expertise and experience. The author of this article, our CEO, Mike Fried has over 20 years of experience in the diamond industry. Mike started from the bottom, sorting and evaluating hundreds of thousands of diamonds to learn every facet (pun intended) of diamond quality and value. Mike followed that up by spending years buying and selling diamonds on the wholesale market as well as selling tens of millions of dollars worth of diamonds to diamond retailers.

Mike Fried has written hundreds of articles and helped answer more than 30,000 emails from our readers. This has given him a unique perspective on what information truly helps our readers in their quest for finding the perfect diamond engagement ring or piece of jewelry.

Mike is recognized as an industry expert and has been quoted in publications such as Us, People, Page Six, The Next Web and more.

To read more about our process for secret shopping and reviewing companies and additional details about how we operate, check out this article.

After two years there, the company sent me to their global headquarters in the Israeli Diamond Exchange for an intense diamond training regimen.  As Ira explained, we weren’t just learning the academic knowledge of gemology. We learned how to evaluate every facet (pun intended) of the diamond trade in order to maximize the value of every diamond that came through our company.

My Diamond Expertise

My primary focus was selling certified diamonds over 1 carat to wholesalers and retailers across America. During that time I bought and sold millions of dollars worth of diamonds that ended up as engagement rings and earrings in independent retailers and mid-sized retail chains.

I would spend half the year on the road, learning the tastes of consumers in different markets (e.g. people in warmer climates didn’t mind JK color grades, while people in colder climates prefered to stick with I+).

Deal Alert: Save 10% off Lab Grown Diamonds at James Allen!

I learned the ins and outs of diamond certification, which labs were lenient and may inflate the grades of diamonds and which ones had strict, consistent grading. I learned which aspects of the diamond offered the best value to customers and which diamonds customers shied away from.

After leaving Leo Schachter in 2007, I worked at another major diamond polisher called Moshe Namdar.  I became increasingly disenchanted with the business, and finally walked away at the end of 2009.  I have been travelling ever since, occasionally having worked at an independent retailer.

When Ira first started The Diamond Pro, I was very impressed with the idea.  I loved the concept of utilizing our expertise to empower the consumer.  I was excited when Ira brought me on board early on to handle the day-to-day management of the website, including my favorite part – interacting with our fantastic readership!

My The Diamond Pro Experience

The last 13 years have been an incredible ride, helping The Diamond Pro readers. I have answered thousands of questions our readers have emailed us about and trained an incredible team to help us answer every email quickly and precisely to get you the best possible diamond ring.

I have travelled around the world secret shopping as many retailers as possible. I have written almost ONE HUNDRED REVIEWS (I was shocked when I just counted them). I can’t be sure, but I’m guessing the retailers I’ve secret shopped (many of those I’ve tested multiple times) account for 80% of all diamonds sold around the world.

Northern Tip of Ireland

I have written hundreds of articles to answer commonly asked questions by our readers. And I am honored to be recognized as a diamond industry expert by PeopleUS Magazine, The Daily Mirror, The Times Herald, Yahoo Finance Australia, The Next Web, and more.

I have been a guest on many podcasts talking about how to buy the best engagement ring such as Expert Authority Effect, Startup Hustle, The Unconventional Life, 10 Minute Entrepreneur and many more.

My Personal Life

I am an avid traveler who has been to more than 75 countries across the globe. I have lived in Israel, England, New Zealand, Australia, Croatia and now the Czech Republic.  I am most comfortable when I am in a foreign land, not knowing how to find the right train and arguing with some border police who I need to communicate with using hand signals.

I play disc golf and also love to cook any and all cuisines. When i finish updating this post, I’ll be making sichuan hot pot. One of the great parts of travelling for the secret shopping is getting to try local foods. My last secret shopping trip was to Austin, Seattle and Philadelphia. It was great going from tex-mex and bbq to Asian influenced seafood and finishing it off with some Italian-American food and cheesesteaks.

Notable Media Mentions

Podcast Appearances

Latest Videos

Still afraid of getting ripped off?

Before you buy a diamond, get personal buying advice from industry veterans. We'll help you get the best diamond for the money.

Ask your diamond purchase question here

  • Hidden
  • This field is for validation purposes and should be left unchanged.

DISCLAIMER: We don't use your email for marketing. Period.

You Might Like

  • Diamond Prices: A Complete Guide

    A diamonds' price is determined primarily by the 4 Cs of the diamond. On the wholesale level, diamond prices are first based on a diamond shape and s

  • Best Places to Buy Engagement Rings in 2023

    Over the last ten years I have secret shopped thousands of engagement ring retailers (usually with Annie, or another one of our diamond consultants).

  • 1 Carat Diamond Price & Buying Guide

    1ct round cut petite side-stone diamond ring in yellow gold from Blue Nile A wide range of 1 carat diamonds exist both in online markets and local

About the author

Mike Fried Mike Fried Mike Fried has over 25 years experience in the diamond industry working with Leo Schachter Diamonds, Moshe Namdar Diamonds, and joining The Diamond Pro in 2007. He is recognized as an industry expert and has been quoted in publications such as Us, People, Page Six, The Next Web and more.
Please enter your email address to receive your personal one-time use unique coupon code:

Here is your coupon code: GFDSF3GF