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Sam’s Club Diamonds Review – Great for Toilet Paper, Not so Great for Diamonds

By Mike Fried,
Overall Score:2.332.5 Rating2.5 Rating
Sam's Club
Price:33 Rating3 Rating Selection:22 Rating2 Rating Customer Service: 22 Rating2 Rating

  • High prices
  • Inconsistent quality
  • No diamond or jewelry service
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Bottom Line Recommendation

While Sam’s Club may be a great place to buy 86 rolls of toilet paper, they are not a great place to buy a diamond. While they had one nice diamond, the quality was inconsistent (had a few poor quality diamonds).  The prices were too high as well.

Given that a place like Sam’s Club isn’t a place where you will get top level service (ring resizing, assistance from a knowledgeable diamond or jewelry expert etc) it just doesn’t add up for me.

Overall, you will get far better value and service shopping from a reputable retailer like James Allen or Blue Nile.

Sam’s Club for Diamonds?

Considering buying a diamond from Sam’s Club? While Sam’s Club offers great deals on bulk groceries and home products, the diamond selection isn’t the best.

Below, we’ve reviewed the Sam’s Club diamond shopping experience, and even included a conversation with a reader who was considering buying a round diamond from Sam’s Club.

The History

Sam’s Club is a pretty well known members-only retailer. The concept of big-box wholesalers catering directly to consumers started to take hold in the early 80s. Seeing the potential in the market, Walmart quickly acquired a few small chains in that field and were off to the races.

Today, Sam’s Club is the second largest company in that field (trailing Costco), operating almost 600 stores nationwide that generated $57 billion in sales last year.

The Experience

Annie and I secret shopped Sam’s Club while visiting Fort Myers, Fl. This was the first time I ever saw a Sam’s Club (we had a Costco where I grew up). I was very surprised how friendly everyone there was. Maybe that’s an exception to the rule, but the employees we interacted with were chatty, helpful and a big plus to the store experience.

Unfortunately, selling diamond rings takes a little more than a friendly attitude. It’s not like pointing out where the jumbo pack of toilet paper is. You need to have knowledge and experience guiding someone with such an expensive and particular purchase.

This is where a company like Sam’s Club will never excel. They are not a jewelry company, and there is no way they can hire, train and retain true professionals in the field. We wanted to look in the case and there wasn’t anyone around.

Eventually someone came from a different department (it looked like he came from the hunting section). He was very friendly, but knew absolutely nothing about jewelry.

I understand that Sam’s Club is never going to claim that their jewelry service is their strong point. In order to overcome that deficiency, they need to hit it out of the park when it comes to quality and value.

To help you with the diamond buying process we lean on our expertise and experience. The author of this article, our CEO, Mike Fried has over 20 years of experience in the diamond industry. Mike started from the bottom, sorting and evaluating hundreds of thousands of diamonds to learn every facet (pun intended) of diamond quality and value. Mike followed that up by spending years buying and selling diamonds on the wholesale market as well as selling tens of millions of dollars worth of diamonds to diamond retailers.
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The Product

One of the limits to Sam’s is their selection. They don’t have a lot of variation to work with. While most jewelers would have dozens of setting styles and dozens of diamonds that you can mix and match for endless variations, Sam’s Club is limited to a select few pre-set rings. According to JCK Online, Sam’s Club has run into trouble in the past selling un-authorized collections such as those from designer David Yurman.

They had an absolutely lovely 1.32 ct E color VS2 emerald cut in an 18kt white gold solitaire setting.  The inclusions were slightly noticeable, but it was a very nice diamond and looked great in the ring. The price for the ring was $9,935.

Disappointing Sam’s Club Diamond

The second diamond was very disappointing. We looked at a 0.99ct (approximately as it didn’t have a real certificate) I color, I1 clarity round diamond in a 14K white gold setting for $3,324.

The diamond was horrifically cut (65% depth, looked a little lopsided etc) and the inclusions were horrific (I1 clarity is very rarely eye-clean). I wouldn’t recommend this diamond at any price.

The Value

Let’s start with the first diamond. I thought it was fantastic. The question is whether the ring is worth the money. Here is a comparable 1.30ct E VS2 emerald cut from Blue Nile. This one is just as beautifully cut and has similar inclusions. The price for this one is $7,704.

If you add it to this solitaire setting the total price $8,104.

While the diamond ring from Sam’s Club is nice, it doesn’t seem to offer particularly good value. As you can see, a virtually identical ring from Blue Nile was 20% cheaper. And this was the best Sam’s Club had to offer.

Let’s move on to the ring that was not the best Sam’s Club had to offer. Here is a similar 1.06ct I I1 GIA certified round diamond from James Allen for $2,430. I don’t particularly like the diamond, but its the same quality as the Sam’s Club offer.

If you put the diamond in this 14K knife edge solitaire setting you’ll have a comparable ring for 20% cheaper.

Instead of paying for such low quality from Sam’s Club, you can go with something like this 0.96ct H color, SI2 clarity, GIA certified, excellent cut round diamond from Blue Nile. Adding this diamond to the solitaire setting will cost you the same as the Sam’s Club ring, yet the diamond is far superior.

Helping a Reader Considering Sam’s Club Find a Great Diamond

We were contacted by a reader looking for a round diamond. Their budget was $10,000 to $12,500 and they were considering a diamond available from Sam’s Club.

Over the course of a few emails, we helped them find a higher quality diamond at a better price from James Allen. Our conversation is below:

Your website is excellent, but there is so much information to take in.

I know I want a round diamond; and my budget is approximately $10,000 to 12,500. There is a diamond at Sam’s Club that is 1.17; G; VS2; and the cut is very good. With tax I’m looking at roughly $10,000.

But I did see that color on a round diamond doesn’t matter when it is round? So, should I go for a larger diamond somewhere else?

Any help you provide is greatly appreciated.

Thanks for the kind words about the site! There’s no need to go for a G VS2. These are a much better value and will look even nicer because of the better cut:



Let me know what you think!

Thanks for the recommendations, Ira. What is the difference between James Allen’s ideal vs. true hearts / arrows ideal? Do you think it is worth the extra $3,000?


Also, how noticeable will the blemishes on the 1.23 carat diamond actually show? It is hard to tell on a computer screen vs. actually seeing the diamond.


Nevermind. After reading your website more I realize that “hearts / arrows” diamonds are the same as “triple excellent.” And you are pretty clear that “triple excellent” diamonds are not worth it.

I guess I have just two final questions:

(1) Why did you choose the two you picked at the H/Sl1 range that you recommended? I see there are others, but I have no idea why you picked what you did over them.

(2) If my fiance wants a 6 prong “low profile” setting – will getting the larger diamond than 1.25 carats make a difference? I have read elsewhere that you can’t tell the difference once you’re over 1.25 carats unless you make a big jump.

Thank you for your help in this matter. I will be sure to recommend this website to others.

I limited myself to H SI1 only because you had seen and liked a G VS2. I didn’t want to stray too far from that base. But if you’re willing to set me free, I would probably drop down in clarity and possibly another color grade depending on the setting you choose.

As for larger vs. smaller stones – anything larger than a 0.2 mm differential in diameter will be noticeable to your eye.

I’m about to pull the trigger. Here is the setting I plan to get, and I guess I’ll go with the 1.23 ct you recommended earlier.


Let me know if you any other recommendations. Thanks!

Looks great! Please stay in touch and let me know what you think when it arrives!

Is Sam’s Club Worth It?

All in all, Sam’s Club isn’t a great place to shop for diamonds. Instead, specialist jewelry retailers like James Allen or Blue Nile offer a better selection of diamonds and settings, as well as much better pricing.

Need help choosing the right engagement ring? Contact our experts and we’ll get in touch with personalized advice on the highest quality options for your budget.

James Allen James Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler's loupe. They have the largest exclusive loose diamond inventory online and fantastic prices. They also have the nicest collection of lab-created diamonds online.
What we love about them:
  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging
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Blue Nile Blue Nile is the largest and most well-known internet jewelry seller. They have a very large exclusive online inventory. Their high-quality images are catching up to James Allens' and their prices are amazing. 
What we love about them:
  • No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisal
  • One free resizing within the first year of purchase
  • High quality images of about half of their diamonds
  • 24/7 Customer Service
  • 100% credit towards future upgrades (must be at least double in value)
  • Best in class fulfillment
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About the author

Mike Fried Mike Fried Mike Fried has over 25 years experience in the diamond industry working with Leo Schachter Diamonds, Moshe Namdar Diamonds, and joining The Diamond Pro in 2007. He is recognized as an industry expert and has been quoted in publications such as Us, People, Page Six, The Next Web and more.

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