We are reader-supported. Buying through any red colored link on our site may earn us commissions. Learn More.
|Price:3||Selection:1.5||Customer Service: 2.5|
|Other Recommended Retailers|
I did not like the in-store experience at Jan Logan. We always feel that you will get better value by purchasing a diamond from a reputable online jeweller like Blue Nile or James Allen. That said, some people are willing to pay a premium for an in-store experience.
Jan Logan’s hybrid in-store experience sacrifices many of the reasons people are willing to pay a premium by purchasing from a physical retailer. Granted, their premiums were slightly lower than a typical retailer, but I don’t understand why someone would want to pay 20% more than they would purchasing online.
Other than that, I was not particularly impressed with their selection or the quality of the diamonds. Not being able to tell me if the diamonds were GIA certified (let alone showing us the GIA certificate which 90% of retailers have no problem doing) was a big turn-off for me.
Jan Logan is an Australian luxury jewellery brand with a contemporary take on timeless elegance. Original, unexpected yet always wearable, Jan Logan combines unusual coloured stones and precious metals to create unique expressions of modern simplicity.
An Australian sense of ease and natural beauty permeates the fine jewellery brand founded in Sydney in 1989 by Jan Logan, the elegant daughter of a farmer and a grazier. Born in Narrabri in country New South Wales, Logan spent her childhood living in her imagination and playing with her mother’s jewellery box before opening her flagship boutique in Double Bay in 1989.
Today the company has stores in Australia and Hong Kong as well as range of stockists and concessions. Naomi Watts, Jennifer Lopez, Taylor Swift and Abbie Cornish are among the international actresses who favour Jan Logan on the red carpet, reflecting the brand’s strong links with the film industry.
Each year an upcoming Australian actress is selected to grace its catalogue, in line with the company’s belief in film as a powerful creative medium and its commitment to supporting local talent. Annual opening credits have included Teresa Palmer, Courtney Eaton, Rachael Taylor, Elizabeth Debicki, Phoebe Tonkin and Rose Byrne (amongst many talented performers); all women whose strong personalities, keen intelligence and bright natures reflect the key values of the brand.
Jan Logan is proudly a family company, with Angus Logan overseeing the business as it has grown into a dynamic global enterprise while retaining the intimacy, integrity and heritage of a family owned brand, and that fine jewellery journey continues today.
We visited two Jan Logan locations in two different cities, Brisbane and Melbourne. In our other reviews, we separated the review into sections based on locations. In Jan Logan’s case, the experiences were virtually identical. In fact, this was the most consistent experience between locations of any retailer we visited in Australia. So we will combine the two experiences into one breakdown.
Jan Logan’s locations were small and cozy. It was smaller than most places we went to, having only two or three showcases in the store. We were greeted by friendly salespeople and asked if they can help. We asked if they had any engagement rings and were shown the limited selection of six or seven rings. We were about to find out that there were even less than that.
Here is where things get tricky. That limited selection of engagement rings was not even what it seemed. We were told that most of the rings are samples only. If you want to purchase one, you need to order it online with a wait time of a few weeks. In both stores, there were only two rings that had actual diamonds.
This is a very confusing business model to me. The largest advantage physical retailers have over online retailers is the fact that you can try on a ring and purchase it on the spot instead of waiting. We don’t feel that this is worth the premium physical retailers must charge (to cover their higher overhead and operating costs), but at least you get something. Why exactly would you pay that premium and then have to wait the same way you would buying a diamond online?
This was a little frustrating. We were guided to the rings that had actual diamonds in them, but the salespeople (especially in Melbourne) were unable to provide enough information about the products. They were unable to find the GIA certificate or even show you a copy or number. They didn’t know any of the cut details or the fluorescence grades. In fact, they couldn’t even guarantee the diamonds had GIA certificates.
The first ring we saw was a 1.00ct F color, SI1 clarity round diamond in a halo setting for AU$ 12,000. This one apparently was GIA certified, even if we couldn’t see it. The ring had a very noticeable inclusion but it’s possible it was an SI1 clarity. This was the only ring with an actual diamond in it.
In Melbourne we saw two rings. I will only focus on one. The first one was a three stone ring but they couldn’t tell us any of details of the center diamond. The second ring was a 1.00ct G color, SI1 clarity round diamond, but we don’t know which certificate it had. This was in a halo setting and cost AU$12,250. It was eye-clean but the diamond was incredibly dark. I can’t tell if it was improperly set or if it was poorly cut.
As someone who likes to do extensive research before making a decision, I found The Diamond Pro website to be a very valuable resource. In addition to the many great articles and reviews they have, the ability to email specific questions about products/companies they did not review was very helpful. I would definitely recommend to a friend.…see more
Received great in-depth assistance from Veronika on my quest to buy an engagement ring for my partner. It can be quite a minefield for someone without industry know-how to get a great, well-cut diamond on the online marketplace, so the second opinion was not only welcome but desperately sought. In the end, I received wonderful advice and am confident the diamond purchased was the best my budget could afford! Thank you…see more
It’s really hard to compare diamonds when the store doesn’t give you enough information about the rings you are looking at. In truth, that should immediately disqualify a retailer as an option to purchase from. That said, I will try to make comparisons giving Jan Logan the benefit of the doubt in terms of quality.
The first ring was a 1.00ct F color, SI1 clarity round diamond in a halo setting for AU$12,000. Here is a comparable F color, SI1 clarity round diamond from Blue Nile for AU$7,654. If you add it to this elegant halo setting you are saving 15%.
The second ring we looked at was 1.00ct G color, SI1 Clarity round diamond in a halo setting for AU$12,550. Here is a comparable G color, SI1 clarity round diamond from Blue Nile with a similar setting for AU$9,904. That is 21% cheaper than the Jan Logan.
Theoretically the 20% premiums Jan Logan aren’t too bad. That is less than typical physical retailers usually charge. But that comes at a huge cost. Their knowledge of diamonds (and ability to explain that to the consumer was severely limited) and 90% of their rings are the same as buying online, ordering custom and taking weeks to receive the item (in fact Blue Nile usually has a delivery time of less than a week, significantly better than other places). So while you may be willing to pay a premium in order to get the in-store experience, you aren’t actually getting that at Jan Logan.
Please enter your email address to receive your 25% off coupon code:
Before you buy a diamond, get personal buying advice from industry veterans. We'll help you get the best diamond for the money.
DISCLAIMER: We don't use your email for marketing. Period.
A diamonds' price is determined primarily by the 4 Cs of the diamond. On the wholesale level, diamond prices are first based on a diamond shape and s
When purchasing a diamond engagement ring, it’s important to find the right retailer to purchase it from. Some retailers excel at niche products li
A wide range of 1 carat diamonds exist both in online markets and local diamond jewelry stores. Not only are there significant differences in beauty
Please enter your email address to receive your 25% off coupon code:
Here is your coupon code: GFDSF3GF