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One enjoyable result of the site’s growing traffic is the increase in personal inquiries we receive from readers through the Contact form. We’ve been keeping track of the questions our readers ask and have put this article together to answer the most common one to quiet that nagging voice in the back of your head and let you move on to the task at hand: finding that perfect rock!
The #1 Question
The most common question we get goes something like this: “Not to be rude, but why are you offering this super-helpful, friendly advice to strangers for free? Where’s the catch? What’s in it for you?”
That’s a totally valid question. The simple answer to the question is that we aren’t doing it for free. The service is completely free to you (the reader), but don’t worry – we do get compensated for our time. Keep reading and we’ll explain.
Diamond Pro’s Affiliate Marketing
As a publisher on the internet, there are several different ways you can generate revenue. You can charge advertisers for advertising space either on a pay-per-click basis, or on a flat-fee basis. Or, like us, you can set up what’s called an affiliate arrangement, where the advertiser pays the publisher a commission for actual sales generated by traffic originating from the publisher’s site.
Investopedia defines this type of agreement simply: “Affiliate marketing is a marketing scheme in which a company compensates partners for business created from the affiliate’s marketing tactics.” In other words, publishers (like us) receive a commission when one of our readers purchases a diamond ring or other jewelry from one of our advertising partners.
Affiliate marketing is everywhere nowadays. Amazon.com has the most popular program, called Amazon.com Associates. Ever used a coupon site like slickdeals.net? I’m personally a major fan of hot-deals.org, as I’m a sucker for a great deal on gadgets. Well these sites and many, many more all make money through affiliate commissions.
Even large media sites, like the New York Times’ Wirecutter section, operate affiliate arrangements with companies that make and sell the products that meet their strict review standards.
In our case, we check with the diamond companies we’ve made these arrangements with to verify which of our readers bought the diamonds we recommended and our commission is based on that list of purchases. So while we would never sell your info for marketing/spam, we do send our affiliates the names and email addresses of the readers we’ve helped personally. This way they can verify that we helped you out and we receive compensation for our time and effort.
The current list of our affiliated vendors is: James Allen, Blue Nile, Brian Gavin Diamonds, Leibish & Co, Clean Origin and Abe Mor.
You will easily be able to identify any links on our site that go to our affiliated vendors. These links will be in red and underlined, like this: James Allen.
The Diamond Pro Difference
Diamond advice sites typically don’t offer much more than banner advertising. If you’re on their site, and you click on a banner ad for, for instance, Blue Nile or James Allen, a cookie gets placed on your computer that can then be tracked by the relevant site. Then if you purchase something from their site within 30 days, the owner of the site earns a commission. That’s it.
We believe we are different. Yes, we also have plenty of passive content on our website like our Education and Guides sections (based on our expertise in the diamond trade), our thoroughly researched reviews and our voluminous Diamond Q&A section. But we don’t stop there. We are one of the very few that offers a truly value-added service to the reader: level-headed, honest and personalized advice.
Another thing that sets us apart from the rest is our approach. You could say that while other diamond affiliates are entirely passive in their approach, our service is a much more active one. When you contact us, we get to work right away, scouring the internet to find you the best diamond for your buck. You can see from our feedback on iVouch that the people we help are always very grateful for the time and effort we dedicate to helping them find just what they’re looking for.
Benefiting From Objective Advice
Another question we often receive is “Are you affiliated somehow with James Allen?” Again, a very fair question deserving an honest and open response.
The truth is that we actually affiliate with 6-8 sites on a regular basis. If you check out our “Diamond Q&As”, you’ll notice that we recommend diamonds from Leibish, Ritani, Since1910, Brian Gavin Diamonds and, yes, even Blue Nile, depending on the customer. Having this agreement with the industry’s leaders provides you with the peace of mind that our advice is fair and objective. In other words, as long as a company is legit, we have no issue commenting on and recommending their diamonds to you.
So the straight answer is yes, we are affiliated with James Allen, but no more than we are affiliated with any other affiliated diamond vendor. In fact, James Allen’s commission rate has declined over the years, yet we continue to recommend them the most. We recommend James Allen most of the time because, simply put, they are the best.
Offering Professional Opinions
We have always been committed to providing our readers with our professional opinion on anything and everything related to diamonds, no strings attached. Our genuine interest in making this complicated process easier on you is why we do what we do.
It’s a pleasure for us to play a part in helping you decide on that perfect diamond…
I stumbled upon this company while asking diamond buying questions on Google. The information was very extensive so I took many notes. The company stated that they could answer any questions I had so I sent them an email. The response was swift with a personal touch. I had the pleasure of talking with Veronika whom was quick to respond with answers to my MANY questions. I found a few diamonds that met her criteria and mine, she looked them over and gave me some solid advice. I ended up with a gorgeous diamond ring at a great price thanks greatly to Veronika and her expert advice!…see more
The Diamond Pro’s goal is to provide accurate information that helps people get the best diamonds and jewelry at a competitive price. The most difficult type of article to produce is a review. In these articles we are using our expertise and general experience in the diamond industry as well as our specific experiences with that retailer. It is important
Here are the guidelines we use to ensure that we are giving you accurate information with as little bias as possible.
The bulk of our reviews were written about physical retail locations. Every review we’ve done is a result of secret shopping trips to that retailer. A few notes on how we secret shop to ensure accurate information:
When secret shopping, these are the primary areas we focus on. We try to be as consistent as possible, but we do use common sense. For example, when going into a luxury retailer with average products costing more than $100,000, we expect the experience to be better than the experience in a store where they sell $2,000 products.
First we compare the retailer’s products to similar products from our recommended vendors. Are they more expensive? If so, by how much? Then we take the experience into account. If the retailer is providing a unique experience when shopping, does that justify the premium they are charging? This is going to be subjective, but we work hard to remove bias as much as possible.
We do not need to convert every single reader into a sale. We believe that if we provide accurate information and partner with the companies we feel offer the best value to you, the consumer, we’ll do fine. There is no need to “bash the competition” unnecessarily. If you look at our list of reviews, you will see that we give several retailers high ratings despite not earning one penny from them.
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Before you buy a diamond, get personal buying advice from industry veterans. We'll help you get the best diamond for the money.
DISCLAIMER: We don't use your email for marketing. Period.
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