The Truth About The Diamond Pro

If you’re out there looking for the best diamond for your money, then please contact us and let us know your budget and what you’re looking for. We’ll sift through thousands of diamonds online and send you suggested stones to choose from that fit your needs the best.

An enjoyable consequence of the site’s growing traffic is the increase in personal inquiries we receive from readers through the Contact form.  We decided to write this article since we found ourselves repeatedly answering the same questions.

The Most Common Question

The most common question we receive is always some variant of the following: “Not to be rude, but why are you offering well thought out, time-consuming advice to strangers for free?  What’s in it for you?”

It’s a completely valid question, and it deserves a thorough and honest response.

The simple answer to the question is that we are not doing it for free.  The service is completely free from your (the reader’s) end, but we are compensated for my time.  Please allow us to explain.

Diamonds Pro’s Affiliate Marketing

There exists something on the internet called “Affiliate Marketing.”  As a publisher on the internet, there are several different ways you can generate revenue.

You can charge advertisers for advertising space either on a pay-per-click basis, or on a flat-fee basis.  Or alternatively, you can set up an affiliate arrangement, whereby the advertiser pays the publisher a commission for actual sales generated by traffic originating from the publisher’s site.

Affiliate arrangements are quite ubiquitous now on the Internet. has the most popular program, called AssociatesBlue Nile and James Allen both have affiliate programs, as does Abazias.

Affiliate Marketing Agreements

My point is that these arrangements are by no means limited to the “dark side” of the Web.  The Internet’s best and most respected retailers across the board engage in Affiliate Marketing.

You yourself have probably visited several affiliate sites without even realizing it.  Ever used a coupon site like  I like to check all the time, as I’m a sucker for a great electronics deal.

These sites and many, many more all make money through affiliate commissions.

Diamond Site Banner Ads

Most affiliates for diamond sites offer little more than banner advertising.  If you’re on their site, and you click on a banner ad for Blue Nile or James Allen, a cookie will be placed on your computer that can then be tracked by the relevant site.

If you make a purchase from their site within 30 days, the owner of the site will earn a commission.

The Difference With Diamonds Pro

We like to believe that we are different.  While it’s true that pretty much any link on our site to any diamond site will place a tracking cookie on your computer, we are one of the very few that offers a truly value-added service to the reader.

Our Active Approach

You could say that while other diamond affiliates are passive in their approach, we are active.  When you contact us, we go out there and find the best diamond for your budget.

We work for our commission.  You can see from our feedback on ivouch that the people whom we help are always very grateful for the time and effort we dedicate to them.

Almost always, when the reader discovers that we earn a commission, they are vigilant in making sure that the sale is tracked properly to us, as they feel that we truly deserve it.

Benefiting From Objective Advice

And since we are an affiliate for many diamond sites (over 6 sites), you can trust that our advice is objective.

Another question we often receive is “Are you affiliated somehow with James Allen?” Again, a very fair question deserving an honest and open response.

The answer is that we are affiliated with James Allen, but no more than we are affiliated with any other diamond vendor.  As mentioned earlier, we have affiliate agreements with numerous vendors.  We recommend James Allen most of the time because, simply put, they are the best.

The Diamond Pro Outlook

One of the main tenets of our outlook on diamond buying is that it’s best to buy the lowest clarity grade possible that is still eye clean.  Achieving this goal is only possible on a site like James Allen that offers real magnified photos of their diamonds.

Lets say half of all SI2s are noticeable to the naked eye.  How could we ever recommend an SI2 from Blue Nile or Abazias if I can’t verify that the stone is clean to the naked eye?

We won’t risk our reputation on a stone we can’t see.  Despite the limitations of the photos on James Allen, we are confident we can still call eye-cleanliness correctly at least 95% of the time.

This is something we simply can’t do on the other sites.

Insider Knowledge

Additionally, from our time working in the industry, we have clear insider knowledge that overall, James Allen’s margins are significantly slimmer than Blue Nile’s.

This makes sense as well.  Blue Nile is a giant sloth of a public company.  James Allen is a tightly organized privately held company that runs at maximum efficiency.  James Allen can afford to make less on each sale.

Finding the Best Value

You can see from our diamond stud earrings article that we are clearly not shills for James Allen.  In our research conducted for that article, the clear victor was neither Blue Nile nor James Allen.

For that product, we wholeheartedly recommend Diamond Wave over James Allen, as they simply offer better value for the product.

Offering Professional Opinions

As always, we remain committed to offering anyone who contacts us our professional opinion on all diamond related inquiries, no strings attached and with a sincere intent to make this complicated process easier on the consumer.

It’s a pleasure for us to take a small part in helping you decide on the perfect diamond….

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  1. Erika     Reply

    Just wanted to say how happy I am to have found all of this helpful information :)! I also wanted to ask how do you feel about Tiffany Diamonds? Do you think consumers pay more for the name/reputation?


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