Truth About …

Truth About …

Scared of getting ripped off? Don’t want to waste your money? Confused by all the choices? Contact us.

Published: June 21, 2009

Diamonds.

Getting the real scoop about diamonds isn’t easy.  Who can you trust?  Certainly not the salesperson trying to sell you a more expensive diamond.  You also can’t trust the website that wants to sell you the diamonds that they specialize in.  You can trust me.  I’m not trying to sell you anything.

I worked in the diamond industry for about 6 years for one of the world’s largest manufacturers.  I have worked in New York, Israel, Dubai, India, Belgium, Spain, Russia, France, Thailand, and all over the USA.  I’m here to tell you the Truth about Diamonds.

I’m here to tell you the things that nobody else wants to tell you — my goal is to teach you how to spend the least amount of money possible while buying a diamond that looks just as great (if not greater) than the more expensive stone they want you to buy.

Please enlighten yourself by reading the following articles.  As always, I welcome and encourage comments.

• Truth About Diamond Color
• Truth About Diamond Clarity
• Truth About Diamond Cut
• Truth About Diamond Carat Weight
• Truth About Diamond Certificates
• Truth About Diamond Prices
• Truth About Diamond Shapes
• Truth About Diamond Fluorescence
• Truth About Diamond Polish
• Truth About Diamond Symmetry
• Truth About James Allen & Blue Nile
• Truth About Engagement Rings
• Truth About Clarity Enhancement

About the author

Michael Fried

Mike learned the diamond business from the ground-up at Leo Schachter Diamonds - one of the world's top diamond manufacturers. He has been recognized as a diamond industry expert by Time, People, Money, The Daily Mirror, NerdWallet, The Times Herald, Yahoo Finance Australia, The Art of Charm, The Washington Diplomat, The Next Web, and more. See more

Top Recommended Vendors

Blue Nile Blue Nile is the largest and most well known internet jewelry seller. They have the industry-leading largest available exclusive online inventory. Their high quality images are catching up to James Allens' and their prices are amazing. 

Click to Visit

What we love about them:

• No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
• Lifetime Warranty
• Free Shipping
• Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
• Provide insurance appraisal
• One free resizing within the first year of purchase
• High quality images of about half of their diamonds
• 24/7 Customer Service
• 100% credit towards future upgrades (must be at least double in value)
• Best in class fulfillment

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James Allen James Allen is the leader in online diamond sales. Their imaging technology is at the point where it's almost the same as inspecting a diamond with a jeweler's loupe. Their customer experience is best in class, and they have recently upgraded their non-engagement jewelry inventory as well.

Click to Visit

What we love about them:

• No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
• Lifetime Warranty
• Free International Shipping
• Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
• Provide insurance appraisals
• One free resizing within 60 days of purchase
• Free ring inscriptions
• Best-in-class high quality imagery of all diamonds in stock
• 24/7 Customer Service
• Best-in-class packaging