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Truth About …

By Mike Fried,

Diamonds.

Getting the real scoop about diamonds isn’t easy.  Who can you trust?  Certainly not the salesperson trying to sell you a more expensive diamond.  You also can’t trust the website that wants to sell you the diamonds that they specialize in.  You can trust me.  I’m not trying to sell you anything.

I worked in the diamond industry for about 6 years for one of the world’s largest manufacturers.  I have worked in New York, Israel, Dubai, India, Belgium, Spain, Russia, France, Thailand, and all over the USA.  I’m here to tell you the Truth about Diamonds.

I’m here to tell you the things that nobody else wants to tell you — my goal is to teach you how to spend the least amount of money possible while buying a diamond that looks just as great (if not greater) than the more expensive stone they want you to buy.

Please enlighten yourself by reading the following articles.  As always, I welcome and encourage comments.

James Allen James Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler's loupe. They have the largest exclusive loose diamond inventory online and fantastic prices. They also have the nicest collection of lab-created diamonds online.
What we love about them:
  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging
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Blue Nile Blue Nile is the largest and most well known internet jewelry seller. They have a very large exclusive online inventory. Their high quality images are catching up to James Allens' and their prices are amazing.Save 25% on settings at Blue Nile!

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What we love about them:
  • No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisal
  • One free resizing within the first year of purchase
  • High quality images of about half of their diamonds
  • 24/7 Customer Service
  • 100% credit towards future upgrades (must be at least double in value)
  • Best in class fulfillment
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About the author

Mike Fried Mike Fried Mike Fried has over 25 years experience in the diamond industry working with Leo Schachter Diamonds, Moshe Namdar Diamonds, and joining The Diamond Pro in 2007. He is recognized as an industry expert and has been quoted in publications such as Us, People, Page Six, The Next Web and more.

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