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Q&A: Searching for a 0.5 Ct. Heart-Shaped Diamond for a Yellow Gold Solitaire Setting For Around $1,800

By Mike Fried,

Hello, I’m looking to buy a heart shaped diamond solitaire ring. I’m in the UK (London), but am happy to buy online from James Allen. It seems that due to the relative rarity of the heart shaped stones, I’ll get a better selection online.

Size: I was originally looking to buy around 0.3 carat but have been advised not to go below 0.5 as the shape definition will be lost below that size. 0.5 would be probably largest I would go.
Setting: I would like a simple yellow gold comfort tapered setting.
Colour: I’m happy with a slightly warm tone although I don’t want it to look too yellow.
Clarity: I do not want any visible to the eye flaws but I know that the effect of flaws depends on where it is located on the stone.
Budget: Maximum $1800 USD for the stone.

I would really appreciate your recommendations of stones currently available on the James Allen website, as i’m looking to buy within the next week or so.

I look forward to hearing from you! 

What is your net budget in the UK? I want to make sure anything I recommend fits in (including all relevant taxes). 

Thanks for your reply, I really appreciate your advice and service. Budget is around GBP £1800 for everything which I calculated as £1500 for the ring and £300 for VAT. Am happy with a 14k rather than 18k gold setting to save a bit of money there.
Many thanks again. 

I really like the look of the first one, I think the slightly lighter G colour will be more versatile in case I want to change the setting in the future.
Thank you so much for your help! I will send you an image of the finished ring.

I agree. Let me know how it looks when it arrives. 

James Allen James Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler's loupe. They have the largest exclusive loose diamond inventory online and fantastic prices. They also have the nicest collection of lab-created diamonds online. They currently run a 10% discount on selected lab-grown diamonds!
What we love about them:
  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging
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Blue Nile Blue Nile is the largest and most well-known internet jewelry seller. They have a very large exclusive online inventory. Their high-quality images are catching up to James Allens' and their prices are amazing. Right now, Blue Nile offers up to 50% savings on selected jewelry during a limited-time season sale.
What we love about them:
  • No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisal
  • One free resizing within the first year of purchase
  • High quality images of about half of their diamonds
  • 24/7 Customer Service
  • 100% credit towards future upgrades (must be at least double in value)
  • Best in class fulfillment
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