The Diamond Pro

Q&A: Need Help Buying a Round Diamond in the UK

The following is a real email conversation between The Diamond Pro and a reader just like you who contacted us. Personal information is always removed. Learn from these posts, or contact us yourself to get free personalized help.

What a fantastic website you’ve put together. Thanks for all you’re doing for us!

I’m looking for a diamond solitaire pendant and found this website http://www.77diamonds.com/ which seems to have some nice ones on offer. They are based in the UK (like myself). Have you heard of them? Do you know if they are trustworthy?

They have the following round diamond for sale and I thought I’d ask your opinion on whether it is well priced or not. It’s selling for 3250 GBP (20% VAT/sales tax included). That’s about 5280 USD.

0.75 carat G VVS2 Excellent cut GIA certified

Code: RBCPKH6QBHSV

Cert. Number 7131844462

Depth: 60.10%

Table: 58.00%

Polish: Excellent

Symmetry: Excellent

Fluorescence: None

Measurements:

5.87×5.90×3.54

Many thanks in advance!

1) They are not actually based in UK. They are based in NY. They are no different than any other major site.

2) I suggest reading our review of Blue Nile. The same issue applies to 77 as to BN. As we show very clearly in our clarity post, there is no point in getting a VVS2. You are better off getting a nice Si1 like this:

https://www.jamesallen.com/diamonds/G-SI1-Excellent-Cut-Round-Diamond-1469180.asp

This diamond is 100% eye-clean and would look identical to the diamond you selected. The only difference is the price. According to JA’s shipping calculator, the price for this diamond is 2,369 gbp including VAT.

What do you think?

Thank you so much for your reply. Unfortunately, it looks like the diamond you suggested became unavailable shortly after your e-mail. I’ve had a look at James Allen’s website and I can see the benefit of being able to see a picture of the actual diamond you are buying. My only problem is that they will charge me duty fee (as I’m in the UK) and this will amount to several hundreds of pounds. Do you know of an online retailer similar to James Allen who can ship from the UK (or EU)?

If you come across other diamonds you think may suit my needs, please let me know.

I really appreciate your help!!

I don’t understand your concern. The diamond was cheaper than the UK diamond you selected. Who cares what the breakdown is if you get the best diamond for the right price?

None of those sites are actually UK based. They just open an office. So they save the import fee but you have to pay for that extra overhead.

I suppose you are right. What do you think of this diamond? I can see a few inclusions but that’s with the loop. Will it be eye-clean?

https://www.jamesallen.com/diamonds/H-SI1-Excellent-Cut-Round-Diamond-1519745.asp

That’s a nice diamond. It’s eye-clean.

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What we love about them:
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