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Q&A: Asking for a Second Opinion on a 0.9 Ct. Cushion Cut Diamond for $4,900

By Mike Fried,

Hi, firstly, looking through your page and it’s a wonderful place to learn about all things diamond. I recently purchased a cushion cut from James Allen that’s going to be going onto an engagement ring, currently second guessing myself now. Could you please advise me if i made the right choice? Depending on your response I may be using their return policy.

The diamond I purchased: www.jamesallen.com/loose-diamonds/cushion-cut/0.90-carat-d-color-vvs1-clarity-sku-1062669?a_aid=dmnd1357

Thank you! 

Thank you for the kind words. We appreciate it. Now, let’s see how I can help you.

That diamond doesn’t look bad, but it’s cut a little too deep than what we recommend (60-69%). Also, we think that lowering the color grade a little can get you the best bang for your buck.

How much was the diamond? 

 The diamond was purchased for $4900.

Being of asian background, my family and elders would only want the best colour grade. Unfortunately this means even if there is a loss in my “bang for buck”. 

I understand.

Still, if you don’t mind returning the diamond, something like this would be a much better option (a little cheaper and more brilliant):
www.jamesallen.com/loose-diamonds/cushion-cut/1.00-carat-e-color-vs1-clarity-sku-1816113?a_aid=dmnd1357
www.jamesallen.com/loose-diamonds/cushion-cut/1.01-carat-d-color-vs1-clarity-sku-2099649?a_aid=dmnd1357

What do you think? 

Thanks for your time I will receive my diamond I originally purchased in 2 days so I will be basing my decision from that and keeping your 2 diamond recommendations in mind. 

My pleasure. Let me know how it looks when it arrives. 

James Allen James Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler's loupe. They have the largest exclusive loose diamond inventory online and fantastic prices. They also have the nicest collection of lab-created diamonds online. They currently run a 10% discount on selected lab-grown diamonds!
What we love about them:
  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging
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Blue Nile Blue Nile is the largest and most well-known internet jewelry seller. They have a very large exclusive online inventory. Their high-quality images are catching up to James Allens' and their prices are amazing. Right now, Blue Nile offers up to 50% savings on selected jewelry during a limited-time season sale.
What we love about them:
  • No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisal
  • One free resizing within the first year of purchase
  • High quality images of about half of their diamonds
  • 24/7 Customer Service
  • 100% credit towards future upgrades (must be at least double in value)
  • Best in class fulfillment
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