We are reader-supported. Buying through any red colored link on our site may earn us commissions. Learn More.
Cyber Monday is the online half of the biggest shopping stretch of the year. For 25 years I’ve helped people shop this exact week, whether they were buying a gift or picking out something for themselves.
The deals come fast on Cyber Monday and a big banner does not always mean a good buy. What matters is the quality of the jewelry and the offer behind it. The tricky part is knowing which stores are worth your time, and confirming the current offer before you check out. So where should you actually shop?
Below I’ll walk through five stores I’d point fine jewelry shoppers to for Cyber Monday, starting with Brilliant Earth. For each one, I’ll tell you what its 2025 Cyber Monday offer looked like and what kind of jewelry it makes. Promotions reset every year, so I’ll also point you to where each store posts its current offer.
Bottom Line Up Front
If you want the short version, Cyber Monday is a strong week to shop for fine jewelry. It works for a gift, and it works just as well for something you’ve wanted for yourself.
Start with Brilliant Earth. Brilliant Earth is one of the stores I recommend most for fine jewelry, and it makes a wide range of jewelry you can shop in one place. You can begin at Brilliant Earth’s Cyber Monday Deals.
Jared, Mejuri, VRAI, and With Clarity round out my list, and I cover each one below.
Every store sets its own promotion, and those change from year to year. The safest move is to open each store’s official Cyber Monday page and confirm the current offer before you spend.
Here’s What We’ll Cover:
- Where to Find Cyber Monday Jewelry Deals
- Brilliant Earth
- Jared
- Mejuri
- VRAI
- With Clarity
- How to Shop Cyber Monday Jewelry Deals
- When Cyber Monday Jewelry Deals Are Announced
- In Summary
- FAQ
Where to Find Cyber Monday Jewelry Deals
Here are the five stores I’d check for Cyber Monday fine jewelry, starting with the one I recommend most.
Brilliant Earth
Brilliant Earth sits at the top of my list, and it’s one of the stores I recommend most for fine jewelry.
Brilliant Earth’s 2025 Cyber Monday promotion included a complimentary jewelry gift with a qualifying purchase. That gift came with your Cyber Monday purchase across Brilliant Earth’s jewelry, from natural and lab grown diamond jewelry to gemstone jewelry and engagement rings.
Brilliant Earth makes necklaces, earrings, bracelets, and diamond and gemstone jewelry, so you can shop for a gift or for yourself in one store. That range is the main reason I start here.
Check Brilliant Earth’s Cyber Monday Deals closer to the date to confirm the 2026 promotion.
Jared
Jared is a national jewelry chain that sells diamond and gold jewelry, gemstone jewelry, watches, and engagement rings, including natural and lab grown diamonds. Jared’s 2025 Cyber Monday promotion included up to 30% off lab grown diamond engagement rings and customizable options.
Check Jared’s Cyber Monday page closer to the date to confirm the 2026 promotion and which styles are included.
Mejuri
Mejuri is a fine jewelry store. Mejuri’s 2025 Cyber Monday promotion included up to 30% off sitewide with a minimum purchase amount. If you shop Mejuri, check the metal on each item first. Gold vermeil options can wear over time, while solid gold holds up for decades.
Check Mejuri’s Cyber Monday page closer to the date to confirm the 2026 promotion and which styles are included.
VRAI
VRAI is an online store that makes jewelry with lab grown diamonds, which it calls VRAI created diamonds. VRAI sells necklaces, earrings, bracelets, rings, and engagement rings in solid gold. VRAI’s 2025 Cyber Monday promotion included a complimentary jewelry gift with a qualifying purchase.
Check VRAI’s Cyber Monday page closer to the date to confirm the 2026 promotion and which styles are included.
With Clarity
With Clarity is an online store that sells natural and lab grown diamond jewelry, including necklaces, earrings, rings, and engagement rings. With Clarity’s 2025 Cyber Monday promotion included up to 30% off rings and other jewelry.
Check With Clarity’s Cyber Monday page closer to the date to confirm the 2026 promotion and which styles are included.
How to Shop Cyber Monday Jewelry Deals
Where do you even start during a week this busy? Here’s how I’d approach it.
- Decide who it’s for. A gift and a purchase for yourself point you to different jewelry. For a gift, start from what the person already wears every day. Match their taste, not yours.
- Choose solid metal over plated. Solid gold and platinum last for decades. Plated and vermeil jewelry can wear thin and lose its color over time.
- Get the fit right. Ring sizes and necklace lengths are easy to miss on a gift. Read the store’s return and exchange terms before you buy so you can fix the fit later.
- See the jewelry before you commit. Brilliant Earth posts high-resolution 360-degree images of its diamonds and offers virtual appointments with a jeweler. That lets you shop online with more confidence during a busy sale week.
- Confirm the offer that day. Promotions change every year. Open the store’s official Cyber Monday page and check what is covered before you check out.
When Cyber Monday Jewelry Deals Are Announced
Most stores confirm their Cyber Monday jewelry deals in the weeks leading up to the event. The timing varies from store to store, so confirmed offers land on official pages as the date gets closer.
My advice is simple. Save each store’s Cyber Monday page now, then look again as the event nears so you are seeing the confirmed 2026 offer.
In Summary
Cyber Monday is the week I’d pick for fine jewelry, whether you are buying for someone else or for yourself.
I’d start at Brilliant Earth. Brilliant Earth is one of the stores I recommend most for fine jewelry, and its 2025 Cyber Monday promotion included a complimentary jewelry gift with a qualifying purchase. You can begin at Brilliant Earth’s Cyber Monday Deals.
Before you check out, confirm the current promotion on each store’s official Cyber Monday page. The offer you see today may not be the one running on Cyber Monday.
FAQ
What jewelry is included in Cyber Monday deals?
Most categories show up in Cyber Monday promotions, including necklaces, earrings, bracelets, gold and gemstone jewelry, diamond jewelry, and engagement rings. What is covered depends on the store and the year. Check each store’s official Cyber Monday page for the current list.
Is Cyber Monday a good time to buy fine jewelry as a gift?
Yes. More stores run promotions during this week than almost any other time of year, which gives you a wide range of jewelry to choose from. Decide who it is for and what they wear first, then confirm the current offer on the store’s official Cyber Monday page.
Do Cyber Monday deals include lab grown diamond jewelry?
Yes, at many stores. Lab grown diamond jewelry has become a regular part of Cyber Monday promotions. The exact styles change each year, so check the store’s current Cyber Monday page for what is covered.
When are Cyber Monday jewelry deals announced?
Most stores confirm their Cyber Monday jewelry deals in the weeks leading up to the event. The exact timing varies, so the safest move is to check each store’s official Cyber Monday page as the date gets closer.
Does Brilliant Earth have Cyber Monday jewelry deals?
Yes. Brilliant Earth’s 2025 Cyber Monday promotion included a complimentary jewelry gift with a qualifying purchase, and that gift came with your Cyber Monday purchase across natural and lab grown diamond jewelry, gemstone jewelry, and engagement rings. Check Brilliant Earth’s Cyber Monday Deals closer to the date to confirm the 2026 promotion.
How do I avoid overpaying during Cyber Monday?
Start with a budget and stick to it. Focus on the quality of the jewelry first, solid metal over plated and a well-cut diamond, then confirm the store’s current offer on its official Cyber Monday page. Quality is what you will still care about long after the week ends.
Where can shoppers confirm current Cyber Monday jewelry deals?
On each store’s official Cyber Monday page. That is where the confirmed 2026 offers will post, and it is the source I trust over any roundup. Bookmark the pages you care about and look again as the date gets closer.
What we love about them:
- No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
- Lifetime Warranty
- Free Shipping
- Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
- Provide insurance appraisal
- One free resizing within the first year of purchase
- High quality images of about half of their diamonds
- 24/7 Customer Service
- 100% credit towards future upgrades (must be at least double in value)
- Best in class fulfillment
Still afraid of getting ripped off?
Before you buy a diamond, get personal buying advice from industry veterans. We'll help you get the best diamond for the money.
Ask your diamond purchase question here
DISCLAIMER: We don't use your email for marketing. Period.
You Might Like
Diamond Prices: A Complete Guide
A diamonds’ price is determined primarily by the 4 Cs of the diamond. On the wholesale level, diamond prices are first based on a diamond shape and
The Best Places to Buy Engagement Rings
Buying an engagement ring is often one of the first major purchases in a person's life. The process can be fraught with tension as there is so ma
1 Carat Diamond Price & Buying Guide
A wide range of 1 carat diamonds exist both in online markets and local diamond jewelry stores. Not only are there significant differences in beauty
