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Carat refers to the diamond’s weight, such as a 2 carat or 3 carat diamond. Carat weight can be important to some, but a diamond of any carat weight can be extraordinary. It’s more critical that your diamond is well-cut.

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A diamond can be colorless to the naked eye, or have some tint to it. It's best to find a diamond that appears white once mounted in a setting. Diamond color ranges from D to Z, but there is no need to overpay for a D color diamond. An H or I color diamond, depending on the setting, will look just as clear and white as a colorless grade diamond.

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Almost all diamonds have imperfections. A diamond’s clarity refers to how many blemishes and inclusions the diamond has, along with how noticeable they are. Above all, opt for a diamond that’s eye-clean, meaning you can’t see imperfections unless you put it under magnification. In our eye-clean diamond article we show you which inclusions, not grades, to look out for.

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Often confused with diamond shape, cut refers to how well a diamond is cut and polished. Cut is the biggest factor that plays into how brilliant and beautiful a diamond is.

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Secret Shopping Results

Our reviews are unbiased and based on real experiences to help you determine the best place to buy a diamond. Here are our most popular reviews on the top diamond retailers.

Recommended Vendors Lab Grown Diamonds
Overall Rating 5
Pricing 5
Selection 5
Customer Service 5
James Allen Review
Overall Rating 4.5
Pricing 4
Selection 4.5
Customer Service 5
Blue Nile Review
Overall Rating 4
Pricing 5
Selection 3.5
Customer Service 3.5
Abe Mor Review

Diamond Guides

Our diamond experts have collectively spent decades in the diamond industry to provide you with free and unbiased advice. Here are our most popular articles.

We have over 40 years of experience and insider knowledge of the industry.

Our team of diamond experts has helped over 71,468 shoppers find the right conflict-free diamond with our comprehensive guides and offering honest and unbiased advice by answering your questions. We will help you sift through hundreds of thousands of loose diamonds online in order to find the one that best fits your needs.

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Our Testimonials

Read what our customers are saying. The reviews shown here were collected independently by iVouch, and are presented unedited.

The Diamond Experts

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